If I remove your company name and your logo from your website or shop, would people still know it's you? If your answer is no, then you need help with branding your business. Let's see how we can build a Successful Brand in 5 easy steps.
The real reason why a logo works, has got nothing to do with logo itself. It's the branding which places a logo in the mind of the people. If you don't have a road map to create and promote your brand than a logo alone is just a waste of money.
Role of sound in branding is directly related to the impact of sound on human psyche. And audio logos are designed to achieve just that by creating a short distinct sound pattern. It could be music or words or anything brand-able.