Blog - Vik Al

How to brainstorm a logo idea

Post author:Vik Al
Post category:Branding Design

How to brainstorm a logo idea

An overview of a Landing Page and it’s types

Post author:Vik Al
Post category:Design Marketing

Landing Page is a standalone web page created as a landing point for a marketing or an advertising campaign, thus…

Influencer marketing

Post author:Vik Al
Post category:Marketing

Influencer marketing is marketing done by employing leading niche content creators. It is an another way of marketing to improve…

Attributes of a great brand promise – What you need to know

Post author:Vik Al
Post category:Branding

Definition Simply put When an organization promises features, benefits and experience of it's brand to it's customer, then that promise…

Using music has the power to influence sales and consumer decision

Role of sound in branding

Post author:Vik Al
Post category:Branding

Role of sound in branding is directly related to the impact of sound on human psyche. And audio logos are designed to achieve just that by creating a short distinct sound pattern. It could be music or words or anything brand-able.

Brand Loyalty is a gold every Brand dream of, but it's not easy to get

What is Brand Loyalty? – Definition and Importance

Post author:Vik Al
Post category:Branding

Brand Loyalty is a positive feeling towards a brand and the tendency to buy from the same brand repeatedly over and over again.

The brand experience embodies everything there is to know about a brand.

Create A Brand Experience That Lasts

Post author:Vik Al
Post category:Branding

If you have not yet decided on how you want your prospects and customers to Experience your Brand, then you are running your business by chance.

The term was coined by HubSpot back in the year 2006

Inbound Marketing Strategy – The 3 Stages Of Modern Marketing

Post author:Vik Al
Post category:Marketing

Marketing Practice focused on attracting prospects to services or products is called Inbound Marketing.

Digital Marketing is the marketing done utilizing internet and online technologies

Digital Marketing Road Map

Post author:Vik Al
Post category:Marketing

Online marketing encompasses marketing efforts using digital channels, such as search engines, social media, email, and other online touch-points to connect with customers and prospects.

If logo is so important for an organization, why am I advocating to not waste money on getting one?

Don’t Waste Money On A Logo Before You Read This

Post author:Vik Al
Post category:Branding

The real reason why a logo works, has got nothing to do with logo itself. It's the branding which places a logo in the mind of the people. If you don't have a road map to create and promote your brand than a logo alone is just a waste of money.

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